Last night was a blast! I traveled to the University of Delaware and hosted a Fashion Career Q+A with the ladies of Delta Gamma. They asked some juicy questions about everything from feeling fear as an entrepreneur, to the pros and cons of being a CEO, to where the name Trend Tribe came from.
Here’s the real behind-the-scenes scoop on the craziness of working in fashion!
Were you at all fearful starting Trend Tribe or did you have a feeling Trend Tribe was going to be a success?
In the beginning I was more excited than scared. As the saying goes, ignorance is bliss! Then, you start to face challenges you didn’t expect and that’s where the fear starts to creep in. You start to wonder, “Am I smart enough to figure this out?”
The truth is that the fear never totally leaves because you’re constantly pushing yourself outside of your comfort zone as an entrepreneur. Every stage of building a business comes with its own set of challenges. You start to learn how to live with fear and channel that emotion into positive adrenaline.
Now, when I feel fear, I know I’m onto something amazing!
What is it like to be CEO of a company? When people think of a CEO they think of a man filling that role. What’s your advice for women who want to work in male-dominated industries?
With anything in life there’s pros and cons. As CEO, I get to call the shots, be creative, and see my vision come to life. It’s truly a dream come true. On the other hand, all of the pressure is on you! There’s no boss or manager to give you advice and tell you that you’re doing a good job. You need to become your own biggest cheerleader and give yourself the gold stars.
That’s the big difference between being a man and a woman.
Men automatically have the confidence to get the job done even if they don’t have the experience. Women have more self-doubt and wait until they feel 100% equipped to take on a new role. My advice for women who want to work in male-dominated industries, or any industry for that matter, is to start before you’re ready!
Think back to the times where you didn’t feel confident doing something, but you still crushed it. Let those events be reminders that you can do it, even if you don’t think you’re perfect for the job. You’ve got this!
Where did you come up with the name Trend Tribe?
I actually came up with the name before I even had a business.
I always knew I wanted to start my own business one day and I would come up with business names for fun. Weird, I know! Although I didn’t have an exact business in mind, I knew I wanted to do something in fashion that would empower a community of women.
Trend Tribe had a nice ring to it and was broad enough to fit the many business ideas I had dancing in my mind. I bought the domain 4 years before I launched the company!
What advice would you give to someone who wants to start their own business?
- The first piece of advice is, as I mentioned before, is to start before you’re ready. You’ll never feel ready to start a business and you’ll end up changing elements of your business anyways so don’t overthink it too much and just go for it!
- My other piece of advice is to test your idea on a small scale. This is extremely underrated. You don’t need a fancy logo, website, and business cards from day one. What you need is a solid idea and there’s ways to test your idea with very little money. To give you an example, I could test the idea for Trend Tribe by giving 1 ambassador 10 pieces of jewelry and see if she sells them. If she can’t sell them, why is that? Is it too expensive? Are the styles off trend? Great! Now I have tangible, actionable points of feedback from real customers to improve my business without spending thousands of dollars. Ask yourself, “How can I start my business on a small scale with minimal costs to see if people actually like what I’m doing?”
- My last piece of advice is to eliminate limiting beliefs. As an entrepreneur, you need to erase any insecurities or self-doubt. Get comfortable with the unknown and letting go of control. Enjoy the adventure of being an entrepreneur and believe in yourself every step of the way. You will make mistakes along the way, but you’ll absolutely overcome them in a way you could never imagine!
Thanks again to the ladies of DG for hosting Trend Tribe!
For all of you readers out there, you can use promo code TTlovesUDel at checkout to receive free shipping on your order and to ensure 15% of your purchase is donated to Delta Gamma’s philanthropy, Service for Sight. The code expires at 11:59pm EST on Friday, May 13th, so stock up while you can!
What other questions do you have about starting a business or working in fashion? Leave a comment below and I’ll be sure to answer 🙂